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Loyalty Portals
LINK PLUS is a comprehensive loyalty management system that enables brands to manage CRM, loyalty, and communication processes for their entire sales network and employee base through a single integrated platform.
Although INTERLINK has been implementing loyalty programs since 1991, software based loyalty management was introduced in 2005 with LINK PLUS. As Türkiye’s first true loyalty program software, LINK PLUS was initially implemented through the country’s first Digital Club project in the construction sector and quickly expanded into multiple industries. Today, it continues to deliver sustainable value through its continuously evolving structure.
Sales Driven Projects
Through LINK PLUS, brands can design B2B and B2C sales boosting campaigns, point based reward systems, and structured loyalty programs.
Campaigns can be configured based on product, time period, location, and member group. Instant notifications, SMS, and email communications ensure targeted outreach.
Target Audience Management
LINK PLUS enables the management of multiple audiences from a single platform:
- Dealers, sub dealers, and retail sales points
• Company and dealer sales teams
• Professional users and installers
• End consumers
• White collar and blue collar employees
Different point systems, rewards, and campaign mechanics can be defined for each target group.
Sales League and Performance Management
Sales representatives can be ranked individually or by team based on performance targets.
Scorecards, badges, and periodic goals enhance motivation and make performance transparent and measurable.
Gamification
LINK PLUS offers gamification modules to increase engagement beyond sales activities.
Interactive games such as Match and Earn, Spin the Wheel, and Scratch and Win create an enjoyable experience while strengthening brand and product connection.
Corporate Information Sharing
Brands can directly share product launches, training videos, technical documents, and announcements with their target audiences through LINK PLUS.
Training content, informational videos, and surveys further enhance engagement.
Data and Analytics
LINK PLUS provides comprehensive analytics across sales and loyalty processes:
- Member, product, time, and location based analysis
• Sales and demand forecasting
• Loyalty indicators and churn risk tracking
• Cross sell and up sell opportunities
The insights generated allow continuous optimization of campaigns and strategic decisions.
Data Flow Management and Integration
LINK PLUS supports three different data input models to adapt to various sales processes:
- ERP Integration: Automatic transfer of sales data
• Manual Entry: Sales representatives input sales data directly into the portal
• Unique Code or QR Model: Product based codes are registered through mobile devices
All models include advanced control and fraud detection mechanisms.
Reporting
All campaigns, modules, and user activities are reported in real time.
Brands can clearly measure the impact and contribution of each campaign.
Conclusion
LINK PLUS is not merely a loyalty software solution.
It is an integrated platform that centralizes sales, communication, performance, and data management, enabling brands to manage both their present operations and future growth strategies effectively.
Interlink has been interpreting the evolving needs of the loyalty landscape since 1987, generating data driven insights and designing long term engagement models for brands.
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