Simurem

INTERLINK, which has carried out more than 1,500 projects and has a software system containing the recorded results of approximately 1,000 of them, can measure in advance the potential success and level of interest of a new project. In this way, it eliminates the probability and risk of implementing an unsuccessful project.

In simulations, information containing real results is more important than the software itself when it comes to comparison and success evaluation. For this reason, SIMUREM is Turkey’s most successful simulation software, with the highest number of campaigns and recorded results. SIMUREM uses all possible alternative scenarios and operational variables to demonstrate their real impacts. The most critical aspects of a simulation are obtaining the necessary information regarding the selection of features and applications, analyzing all possible scenarios, and ensuring the accuracy of the simulation results. A well-conducted simulation should have a maximum margin of error of 5%.

As INTERLINK, we always upload the relevant project into SIMUREM before implementation. If the desired performance level is not achieved in the SIMUREM results, we either redirect the project to a different model or decide to cancel it. In fact, this serves as the strongest guarantee we provide when working with us.

Interlink has been interpreting the evolving needs of the loyalty landscape since 1987, generating data driven insights and designing long term engagement models for brands.

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